Vivienne DuboisHair straighteners5 products
If you have thick or long hair, the Cloud Nine Wide Iron is your best bet for variable control, while the ghd Max offers a streamlined, foolproof experience. For those prioritising advanced hair protection, the ghd Platinum+ remains the gold standard for smart styling.
Time-starved thick hair
Customizable heat lovers
Mineral-loving hair health
Damage-conscious stylists
Everyday reliability
| Feature | ghd Max | Cloud Nine Classic Wide Iron | Cloud Nine New Wide Iron | ghd Platinum+ | ghd Gold |
|---|---|---|---|---|---|
| Price | £147.99 | £179.00 | £219.00 | £186.00 | £199.00 |
| Plate WidthThe ghd Max and Cloud Nine wide options are superior for thick, unruly hair types. | Wide (winner) | Wide | Wide New & Improved | Standard | Standard |
| Heat ControlCloud Nine wins for offering flexibility, whereas ghd insists on their singular perfect temperature. | Fixed 185°C | 100°C-200°C Variable (winner) | Up to 200°C | Fixed 185°C | Fixed 185°C |
| Smart FeaturesThe ghd Platinum+ predictive technology is a marvel for those terrified of heat damage. | Dual-zone technology | Mineral infused plates | Revive Mode & Vibration | Ultra-zone technology (winner) | Dual-zone technology |
Time-starved thick hair
A brilliant, chunky tool that glides through hair with impressive speed. It is built for efficiency rather than intricate styling.
Customizable heat lovers
This reliable workhorse gives you the freedom to choose your temperature. It is a fantastic, versatile option for varied hair needs.
Mineral-loving hair health
The latest tech iteration with fancy vibrations to reduce friction. It feels like a spa treatment for your tresses.
Damage-conscious stylists
The brainiest straightener of the bunch, predicting your hair's needs as you go. Perfect for those who crave a professional, polished finish.
Everyday reliability
A classic for a reason, delivering consistent, shiny results with zero fuss. It is the dependable choice for anyone needing a polished look.
Darling, choosing between these is like picking which designer handbag to take to brunch. If your hair is thick and seemingly endless, the ghd Max and the Cloud Nine wide options are your salvation. They cover more ground in one swipe, saving you precious time for more important things, like sipping champagne.
However, do not ignore the power of the standard-width units like the Platinum+. While they require a bit more patience, the precision they offer for styling waves and curls is simply divine. It is all about whether you prioritize the speed of a wide plate or the sophisticated, damage-preventing intelligence of the high-end standard models.
Let us talk about heat. GHD insists their 185-degree setting is the golden rule, and for most, they are right. It is effortless, darling. But if you have particularly delicate or moody hair, the Cloud Nine variable heat settings are a blessing, allowing you to dial down the intensity.
And then there is the 'smart' tech. The Platinum+ practically thinks for you, adjusting to your hair's thickness in real-time. It is the closest thing to having a personal hairdresser in your bathroom, provided you do not mind paying for the privilege.
If you demand a quick fix for thick locks, the Cloud Nine Classic Wide Iron is my top pick for its sheer versatility and control. For those who want the smartest tech and a sleek, healthy finish, the ghd Platinum+ is the ultimate investment piece.
Choose the ghd Max if you are a busy bee who just needs the job done fast, and reach for the ghd Gold if you want a reliable, classic experience that comes with a delightful bonus brush.
Prices on amazon.co.uk as of September 23, 2026. Prices may change.
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